My town has just started this program and I think it is fabulous for people who may have wanted to recycle, but was maybe intimidated or what not... Its so easy. We have always recycled in my home, but this program makes it fun. Chloe is very much involved in making sure that anything that can be recycled is. All we have to do is take our recycle bin to the curb along with our trash bin and within a few days, "X" amount of points are posted to your account according to your account number from the bin.
I think this could be very promising. Because, lets face it, its good to recycle but some might feel the need to see what they get in return. With the program, you get discounts! Yea! =)
**Disclaimer, I am sorry if it seems I am just rambling on at this point, I am so tired! But I wanted to put this out there**